BOLD London Spirit

Charming BOLD Brand Ambassador Tomas Lenko welcomes us into London’s popular Hide Bar, famous for its policy on primarily serving up spirits and ingredients prepared in London.

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Many have probably already encountered BOLD London Spirit, an enigmatic little bottle popularly known as a cherry aperitif, but in reality a much more versatile cherry based spirit in its own right alongside vodka, gin and other cocktail bases we all know and love.

At 36% ABV, it packs a punch, but it doesn’t dull the flavours of cherry, cloves, or cassia. Inspired by the flavours of his childhood and the varieties of wild cherries in the UK, sour cherry bursts forth, followed immediately by bitter and floral notes of spices – making it a fantastic digestif as well.

An up-by-the-bootstraps project, the home-grown spirit is a tribute to life in London.

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The Strongman’s Sour mixes BOLD, lemon, orgeat, chocolate bitters for an excellent nightcap. A sweet sour, the cherry settles in with the chocolate like the perfect liqueur candy, with the nuttiness and floral of the orgeat lifting it up from being too heavy. How rare is it for me to love a drink with chocolate bitters?

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The BOLDvardier gives us BOLD, Campari and sweet vermouth for a wonderfully fruity take on the classic, and is much more forgiving for those who struggle with the strong whiskey flavours of a classic Boulevardier. Instead the BOLD removes the need for a cherry garnish and instead replaces it with a bright and uplifting orange, which classically intensifies the brighter flavours of the vermouth and Campari.

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And in time for the summer, the Chelsea Rose is a tall tipple with BOLD, raspberry, apple – super-sweet, yet somehow not offensively so. Perfect for the summer, classic fruit flavours of cherry, apple and raspberry make it a great grown up juice box.

And in a world where G&Ts are a dime a dozen, the Hoodooist is pleased to see the B&T be a refreshing change – and something that changes the way we approach an icy summer afternoon fruit cocktail. BOLD, Tonic, ice, sorted.

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Two years down the line, BOLD continues to be one of the more intriguing additions to the London drinks scene, and one that I massively enjoy. Cherry liqueurs are too cloying, but as a spirit, BOLD allows us to enjoy the flavours in a completely different way – as an aperitif, a digestif, a winter warmer like the Strongman’s Sour, or a summer sip like the Chelsea Rose as easily as ordering a BOLD and Tonic.

 

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