Type of Bar: Bar/Restaurant, Basement
Damage: ££ – £££
Ideal for: Date, Small Groups, Large Groups, Steak, Originality
Ah, MASH. The Danish-American steak venture is bound to have a surge in bar visitors with the introduction of their new menu, taking on more international influences.
MASH’s enormous Lynchian red and black pseudo-Deco décor retains that element of American-but-not-quite, and I must still recommend seating right up at the bar for the best lighting and experience with the wonderful bartenders and service offered (the service, as always, was impeccable. It’s one of MASH’s greatest strengths – shout out to bartender Steve!). This is, of course, if you are coming for the bar and not for the meal, in which case there is the gargantuan restaurant and red booths that are open to you. However, one must recommend the bar snacks, especially the MASH tartare and chilli fries; as well as the jalapeno cheese balls.
So the cocktails! We provided a review of their glorious 2015 cocktail list, and look forward to covering this year’s!
Though the new menu is meant to evoke a USA Frontier to Prohibition era apothecary, one will see inspirations from Scandinavia, Central Europe and Italy. And though it has kept a small handful of drinks from the old menu, MASH has developed a large and innovative new selection. Often working with spirit companies to help create bespoke glassware for their drinks; personally, the glassware can be a highlight of the drinking experience here.
Though we went through the entire new menu, let us cover the ones that stand out here today.

Because why not.
If you wanna start with a winner – remember the name: Sunshine State Fix. A desserty digestivo, the cocktail mixes Bacardi 8 Rum, pistachio liqueur, lemon juice, orgeat, egg white and chocolate bitters.
A cocktail take on gelato, if anything, the sweetness of Sicilian pistachios (and we all know how the Hoodooist loves Sicilian pistachios) blends wonderfully with the rum, and the finish wafts in with hints of almond and citrus.
Rarely does the Hoodooist enjoy a dessert, particularly one with chocolate bitters, but my word. The Sunshine State Fix is exquisite.

The Binchotan
The Binchotan uses a stick of white Japanese charcoal to filter and mellow the normally sharp flavours of Bulleit Rye, with Slovakian Tatra Tea Coconut, cardamom bitters and sugar.
An improvement on the ingredients of the Binchotan of 2015’s menu – the Hoodooist might love Cynar from the old recipe, but the new concoction is a major improvement.
The technique used to mellow the rye though, also mellows out the rest of the flavours, but not to the extent as last year’s Binchotan, where the flavours muddled together. The Tatra tea is much stronger, turning what used to be a Bourbon Old Fashioned to a spiced, silky (though slightly syrupy) sweetened Rye cocktail for adults.
I like the slow melting ice, but not when the ice is taller than the glass, making it an interference to drink. Your index finger is necessary here.

The Mexican Smuggler
Now here is a star. A hit with the Hoodooist and friends, the Mexican Smuggler mixes Casco Viejo Blanco tequila, Del Maguey Vida mezcal, basil and Szechuan pepper sugar, lime, MASH Pilsner, garnished with Serrano ham crisp.
Okay. Hear me out. I actually enjoyed a beer cocktail.
I know I told off House of Peroni for making me lose faith in beer cocktails, but MASH has helped me reconsider. The light and slightly tart drink almost plays the part of citrus to pair with the peppery and herbal tequila, and the wonderfully smoky mezcal.
A long finish allows you to enjoy the spices of the mezcal, ginger and cinnamon, which burst to life with a bite of the Serrano ham. Drink this.

Steve and the One of This!
You might have questions for the One of This. This is one hell of a complex cocktail which even left the Hoodooist quizzical.
Powerfully herbal and minty Fernet Branca meets Disaronna amaretto, lemon, sugar, peach bitters and maraschino with egg white – served with wonderfully nostalgic fizzy sweets.
My recommendation with this cocktail is for it to be shaken longer with smaller ice cubes, because over time, the flavours blended and harmonised wonderfully. Maraschino cherried, the initial fruity sweetness is followed by a tart and herbal hit to sides of the tongue, and gentian root quinine depth that fizzes to the surface with the lighter fruit flavours once again.
Bit of a rollercoaster, in the best of ways. Certainly an acquired taste, for the adventurous palate.

The BLT
Okay so, I love Becherovka. I don’t understand why more bartenders don’t use it, because this Czech spirit deserves a more notable place in the back bar.
The BLT is one odd but beautiful drink. Heir to last year’s fabulous Yosemite cocktail, this simpler drink mixes the bitter spirit with tonic reduction and sparkling wine for a true Prohibition era revivifier.
The spices don’t play as strong a part as they did in last year’s Yosemite, instead what we get is the crisp bitter Becherovka dancing and swirling with the herbal quinine of the tonic reduction and the sweetness of the sparkling wine and sugar rim for a bright, sparkling, daytime aperitif. Absolutely adore the simplicity of the BLT because have not had enough of the gin and tonic?!

The Konik’s Whisperer
Brought in by the absolutely wonderful ambassador of Konik’s Tail Vodka, the Konik’s Whisperer is popularised by ambassador Swanand Korgaonkar.
The cocktail is named after the Berkeley and American Bar alum, nicknamed the Konik’s Whisperer because goddamn can this man sell a drink. Konik’s Tail Vodka meets Vya Dry Vermouth, cardamom bitters and a twist of lemon. Powerfully dry, this cocktail explores the various complex flavours of this award-winning vodka.
Though I find that this cocktail focuses far more on the vermouth’s flavours, with cardamom ruling the roost. If you like your Vodka Martinis smooth and sleek, this is not your drink. The Konik’s Whisperer is a violent plunge into a swirl of flavours.

L – R: The Danish Crown, and Persephone’s Seed.
The above drinks are stars, this one is a bit confusing: we have the the Danish Crown.
The Danish Crown is impressive and unique, but slinks to the side of bizarre: Fat washed Geneivre, Lillet Rouge vermouth, chocolate bitters, creme de cassis, and lemon.
Fried chicken. I love fried chicken. I’m not sure about drinking a sweetened liquid friend chicken though.
I mean I still drank it, but its that feeling you get after watching an episode of Geordie Shore. Like, do I need a shower? Or 50 Hail Marys? I’d probably still drink it is someone bought it for me, though. Because fried chicken. I’m so confused.

The fabulous Swanand shaking those Daiquiris
The NYC Calling is not a bad drink, but has so many ingredients it misses the point. Hudson Four Grain bourbon, Bacardi 8 rum, Martini Gran Lusso vermouth, creme de cafe, maple, sea salt solution, and Angostura bitters.
I do enjoy the hit of sea salt in the cocktail, but this sweet drink on the rocks can be easily replicated with an Anejo Rum Old Fashioned and a sprinkle of sea salt with far fewer ingredients.
Finally, the For Him is the one drink we didn’t actually like at all.
I’d avoid it altogether. First of all, it is part of a pair – the For Her/For Him. My peated whisky swigging female pal and I glanced at each other with the ‘sweeter For Her’ and the ‘bitter For Him’. Who doesn’t love casual and unnecessary gendering of alcohol.
The cocktail itself is Zacapa rum, pear liqueur, pear eau d’vie, chocolate bitters, Mozart chocolate liqueur, with sea salt solution.
I hate to say it, but this doesn’t work.
But I’d like to remind the reader that this is in comparison to the wonderful, fabulous winners that are the Sunshine State Fix, the Binchotan, Mexican Smuggler, BLT, One of This, and the rest of those incredible drinks on the MASH 2016 menu!
All in all? What an exciting menu! Though less experimental and sensual than 2015’s menu, it is still full of originality. Coupled with their incredible service, MASH is still up the list for innovative cocktails in London, and easily one of my most favoured places in Soho.
Drinks: ****
Atmosphere: *** on seats, ***** at bar
Service: *****
MASH Steak
77 Brewer Street,
London,W1F 9ZN.
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